Here's a portion of the press release so that Sirius XM subscribers can know what channel to avoid and when to avoid it:

Sirius XM Radio (NASDAQ: SIRI) and Bleacher Report today announced that they have teamed up to create an all-new daily sports talk program launching Monday, September 16.

Bleacher Report Radio, which will be hosted by SiriusXM’s Steve Covino and Rich Davis, will air nationwide every weekday (11:00am-1:00pm ET/8:00am-10:00am PT) on SiriusXM Sports Zone (Sirius channel 92 and XM channel 208).

Not surprisingly, those being used to pump up the show also happen to be the same guys who make up the majority of Bleacher Report's writer payroll. They are all also outside hires. The first two names used, in fact, are a couple of B/R's biggest and most recent hires.

Each weekday Covino and Davis will speak with some of Bleacher Report's most prominent contributors, including Mike Freeman, Matt Bowen, Matt Miller, Michael Schottey, Adam Kramer and Michael Felder among others, as they deliver fans the latest team-specific news and analysis. Listeners across the country can call in to discuss Bleacher Report's latest content and weigh in with their opinions.

It's doubtful that any of the site's inferior talent sees any action on the station. Expect for them to continue to be used strictly to pump copy and maintain the company's steady, insane production rate of 1000 online articles per day. Meanwhile, the high profile guys will continue to pump up their personal brands alongside that of Bleacher Report's.

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We've certainly come a long way from the days of the site's old mantra. You remember? "For the fans, by the fans." As many have expected since Bleacher Report struck a deal with Turner just one year ago, one source close to the situation says that this is just the beginning in terms of future new endeavors for Bleacher Report.

"Turner wants to homogenize the site," says the source, "They know TV, and TV is built around brand name personalities, so that's what they want from BR. That goes against everything I loved the site for when I signed on and against everything we were building. I don't foresee a good future for the young writers trying to get paid at BR. They will move more and more toward ESPN and most of the other media-conglomerate-owned sites."